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 Post subject: Goodwill to move into former Reader's Digest Building?
PostPosted: Fri May 10, 2013 5:33 pm 
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Reader’s Digest Assocation Inc. may have found a buyer for its office building in Greendale, a former employee tells me.

There has been strong interest from prospective buyers for the 164,800-square-foot building, 5400 S. 60th St., said Susan Russ, vice president of global communications at White Plains, N.Y.-based Reader’s Digest. The company is evaluating “potential opportunities,” but nothing is yet final, she said.

Regardless of a building sale, Reader’s Digest will keep an operation in the greater Milwaukee area, Russ said. The Greendale building was the longtime headquarters of Reiman Publications, owner of Taste of Home and other magazines, before Reader’s Digest bought that business in 2002.

At that time, Reiman had more 500 employees, most of them in Greendale. Reader’s Digest, which is reorganizing its finances under Chapter 11 bankruptcy protection for the second time since 2009, now has around 200 employees at the Greendale office, Russ said.

The former employee told me Goodwill Industries of Southeastern Wisconsin is rumored to be the buyer of the Greendale building.

Goodwill has been considering locations in the southern part of Milwaukee County for a new facility which would combine its administrative offices, now at 5300 N. 118th Court, on Milwaukee’s far northwest side, with one of its worker training facilities, at 200 W. Vogel Ave., near Mitchell International Airport, said Pat Boelter, Goodwill’s chief marketing officer.

No decisions have been made yet on that possible project, Boelter said. The offices have limited space, and Goodwill’s lease of the Vogel St. facility expires in January 2015, she said.

In 2007, Goodwill proposed a 140,000-square-foot building in Oak Creek which would have combined the facility now on Vogel St. with Goodwill’s administrative offices. But the project was put on hold because of the recession, Boelter said.

http://www.jsonline.com/blogs/business/206818671.html


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 Post subject: Re: Goodwill to move into former Reader's Digest Building?
PostPosted: Tue Aug 20, 2013 7:17 pm 
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It's up to the Village now to seal the deal.


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 Post subject: Re: Goodwill to move into former Reader's Digest Building?
PostPosted: Sat Jan 18, 2014 9:12 am 
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Done and done!

Goodwill Industries of Southeastern Wisconsin has purchased the former Reader's Digest Association office building at 5400 S. 60th St. for $6 million.

The purchase of the 164,800-square-foot facility was finalized Jan. 10, said Pat Boelter, chief marketing officer for Goodwill Industries of Southeastern Wisconsin.

"We're excited now that it's a done deal," Boelter said. "We'll be working diligently to come up with a facility program … to meet (an) occupancy date in early 2015."

The building was once the home of Reiman Publications, which published several magazines, before being sold to Reader's Digest in 2002. The facility will now be used as an administrative building for Goodwill.

Goodwill approached the Planning Commission in August to discuss moving its headquarters and training center to the Reader's Digest building from its current location at 5300 N. 118th Court in Milwaukee.

In a previous article, NOW reported that about 200 people were employed in the Reader's Digest facility, based on statements made by Susan Russ, the company's vice president of global communications. The workforce included editorial and creative staffs, marketing teams and the Taste of Home test kitchen.

Boelter had estimated that the new Goodwill headquarters will employ about 500 people.


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